Strategy-led art director and brand designer with 18+ years in graphic design, brand identity and visual communication, and 10+ years focused on branding.

Strategy-led art director and brand designer with 18+ years in graphic design, brand identity and visual communication, and 10+ years focused on branding.

This is not a conventional portfolio page. It is an archive of fragments — projects, ideas, visual decisions, experiments and details from the years I’ve spent turning meaning into form. This page is closer to memory: what stayed, what shaped the way I see, and what still feels worth keeping. Some case studies live in the Index.

This is not a conventional portfolio page. It is an archive of fragments — projects, ideas, visual decisions, experiments and details from the years I’ve spent turning meaning into form. This page is closer to memory: what stayed, what shaped the eye, and what still feels worth keeping. Some case studies live in the Index.

Before 2015, there was everything that toughened my hands, sharpened my eye, gave me an arse of steel, and kept my heart properly fired up: communication design, advertising, layouts, logos, deadlines, odd briefs, useful mistakes, and a lot of work that quietly became the foundation.

Selected fragments from projects created independently and in collaboration with studios, designers, illustrators, strategists, motion designers, 3D artists, photographers, copywriters and clients. Detailed roles and credits appear in selected cases.

© 2026

Turning meaning into brands – and brands into visual experiences. Human-led, whatever the tools.

© 2026

Turning meaning into brands – and brands into visual experiences. Human-led, whatever the tools.

© 2026

Turning meaning into brands – and brands into visual experiences. Human-led, whatever the tools.

Strategy-led art director and brand designer with 18+ years in graphic design, brand identity and visual communication, and 10+ years focused on branding.